In the past, most people have looked to government to address various environmental problems. However, the complexity and magnitude of this problem increases exponentially, a different approach is needed.

The campaign ‘Stop Aquatic ride! “It has been a unifying communications vehicle to solve the water problem of invasive species to grow and has attracted the interest, support and active involvement of the private sector. The national Aquatic Nuisance Species (ANS) Task Force, U.S. Fish and Wildlife Service and U.S. Coast Guard is the main sponsor of this campaign. However, the campaign organizers have realized the power of working with the private sector to increase exposure for the cause.

If you “Google” Wyoming or Montana fly fishing or Yellowstone Vacations, you are likely to come across one of Vertical Media online guides on the trip. A banner ad at the top of each site showing ‘Stop Aquatic ride!’ Message, urging vacation planning visitors to click and learn how they can help protect the waters in and around Yellowstone National Park.

With Vertical Media network of websites collectively attracting more than 3 million people and generate more than 2.4 million referrals per year, this is one example of how the ‘Stop Aquatic ride! “Outreach capacity is greatly increased by working closely with private and nonprofit interests. These organizations have a personal stake in promoting a unified conservation message to limit the spread of invasive species dangerous waters.